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d'Alba
premium skin care based on Italian white truffle extract
using modern Korean technology
d'Alba
premium skin care based on Italian white truffle extract
using modern Korean technology
-
Launched the brand
on the Russian market from scratch -
Ensured consistent recognition
in a highly competitive environment -
Adapted global strategy
to local realities -
Systematically built
relationships with the media -
Ensured regular brand presence
in the news agenda -
We worked effectively
with influencers -
Covered press tours
and key brand events -
Prepared creative mailings
- Launched the brand
on the Russian market from scratch - Ensured consistent recognition
in a highly competitive environment - Adapted global strategy
to local realities - Systematically built
relationships with the media - Ensured regular brand presence
in the news agenda - We worked effectively
with influencers - Covered press tours
and key brand events - Prepared creative mailings
- PR support
Pop-up store - Creative mailings
- Press tour
Maldives - d'Alba's
Birthday
RESULTS
- KPI EXCEEDED
BY MORE THAN 100%by publications - 2nd PLACEin the ranking of the 10 most mentioned beauty brands in the Russian media (2024)
d'Alba
PRESS TOUR WITH IRINA SHAYK
TO LAKE COMO
PRESS TOUR WITH IRINA SHAYK
TO LAKE COMO
- TASKPublicize the launch of the global campaign
to promote the d'Alba SPF line
featuring Irina Shayk and ensure extensive coverage in the media and social media. - HOW WE DID ITWe compiled a list of leading bloggers and media outlets whose values align with the brand's philosophy, prepared a press release, and distributed it on key platforms.
We then took charge of the entire travel arrangements for the influencers, arranged visas, planned logistics, and provided accommodations for the guests.
Every detail—from the route to the atmosphere—was designed to allow participants not only to experience the products but also to create unique content reflecting the brand's aesthetic.
After the tour, we collected and analyzed key metrics from media and social media publications, documenting the campaign's extensive reach. - RESULTS71 827 395
OTS media
8 000 000
OTS bloggers
10
bloggers took part
TASK
To publicize the launch of the global campaign
to promote the d'Alba SPF line featuring Irina Shayk
and ensure extensive coverage in the media and social media.
To publicize the launch of the global campaign
to promote the d'Alba SPF line featuring Irina Shayk
and ensure extensive coverage in the media and social media.
HOW WE DID IT
We compiled a list of leading bloggers and media outlets whose values align with the brand's philosophy, prepared a press release, and distributed it on key platforms.
We then took charge of the entire travel arrangements for
the influencers, arranged visas, planned logistics, and provided accommodations for the guests.
Every detail—from the route to the atmosphere—was designed
to allow participants not only to experience the products but also
to create unique content reflecting the brand's aesthetic.
After the tour, we collected and analyzed key metrics from media and social media publications, documenting the campaign's extensive reach.
We compiled a list of leading bloggers and media outlets whose values align with the brand's philosophy, prepared a press release, and distributed it on key platforms.
We then took charge of the entire travel arrangements for
the influencers, arranged visas, planned logistics, and provided accommodations for the guests.
Every detail—from the route to the atmosphere—was designed
to allow participants not only to experience the products but also
to create unique content reflecting the brand's aesthetic.
After the tour, we collected and analyzed key metrics from media and social media publications, documenting the campaign's extensive reach.
RESULTS
71 827 395
OTS MEDIA
8 000 000
OTS BLOGGERS
10
bloggers took part
71 827 395
OTS MEDIA
8 000 000
OTS BLOGGERS
10
bloggers took part