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Geltek

natural cosmetics for professional cosmetology,

home skin care and aesthetic medicine

Geltek

natural cosmetics for professional cosmetology,

home skin care and aesthetic medicine

  • Developed a systematic PR strategy
    for the brand
  • Ensured recognition and strengthened our position in the Russian professional cosmetics market
  • Systematically built relationships
    with the media
  • Systematically built relationships
    with dermatologists, cosmetologists
    and beauty bloggers
  • Covered new product launches
    and key brand events
  • Organized dozens of creative mailings
  • Recorded results
    and key performance metrics
  • Influencer marketing
  • Media support
    for the opening
    of the Geltek clinic
  • Media support for new beauty products
  • Geltek's Birthday
  • Influencer marketing
  • Media support
    for the opening
    of the Geltek clinic
  • Media support for new beauty products
  • Geltek's Birthday

RESULTS

  • 3RD PLACE
    in the ranking of the 10 most mentioned cosmetic brands in the Russian media (2024)
  • ~21.8 mLN
    monthly reach through influencer marketing
Geltek

CREATIVE MAILING "GOURMET"
  • TASK
    Create excitement around
    the new skincare collection
    and differentiate its launch from other beauty innovations.
  • HOW WE DID IT
    We chose an effective method
    – organizing a creative mailing list of new beauty products.

    We compiled and coordinated
    a target list of recipients to ensure the products reached relevant influencers and media.

    We prepared vibrant kits for
    the mailing, which became
    a newsworthy event.

    After the campaign's launch,
    we tracked reactions
    and publications, recording
    its reach in digital media.
  • RESULTS

    138 569 692
    OTS digital media

    31
    publication
TASK

Create excitement around the new skincare collection
and differentiate its launch from other beauty innovations.
HOW WE DID IT

We chose an effective method – organizing a creative mailing
list of new beauty products.

We compiled and coordinated a target list of recipients
to ensure the products reached relevant influencers and media.

We prepared vibrant kits for the mailing, which became
a newsworthy event.

After the campaign's launch, we tracked reactions
and publications, recording its reach in digital media.

RESULTS


138 569 692
OTS digital media


31
publication