© 2025 Whybconsult

Colin's

international clothing brand known for its fashionable denim culture

Colin's

international clothing brand known
for its fashionable denim culture
  • Launched and developed the brand from scratch in the Russian market
  • Conducted effective work
    with influencers
  • Adapted global strategies and developed local assets relevant to the Russian audience
  • Strategically built relationships
    with the media
  • Organized dozens of product distributions, events, and press tours
  • Recorded the results
    and key performance metrics
  • Media support for
    the brand's new collections
  • Jeans Fest
  • Influencer marketing
  • Media support for the new Colin's perfume line

RESULTS

  • ENSURED BRAND RECOGNITION
    IN THE RUSSIAN MARKET
  • FORMED
    A SUSTAINABLE IMAGE
Colin's

Jeans Fest
  • TASK
    Create a large-scale branded event dedicated to denim culture and attract a target audience to foster a positive brand perception.
  • HOW WE DID IT
    We took a comprehensive approach to organizing the event—from concept to execution.

    We equipped guests with
    a makeup station, a selfie area, and creative decorations, thereby enhancing the event experience.

    We created a lively experience through fashion, entertainment, and interaction, which helped attract the target audience and create a brand-inspired atmosphere.
  • RESULTS
    11 282 790
    General media coverage
    and bloggers

    ~150
    guests
TASK

Create a large-scale branded event dedicated to denim culture
and attract a target audience to foster a positive brand perception.
HOW WE DID IT

We took a comprehensive approach to organizing the event
—from concept to execution.

We equipped guests with a makeup station, a selfie area,
and creative decorations, thereby enhancing the event experience.

We created a lively experience through fashion, entertainment,
and interaction, which helped attract the target audience and create a brand-inspired atmosphere.

RESULTS


11 282 790
General media coverage
and bloggers


~150
guests