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FAMILIA

network of off-price stores of famous international brands

FAMILIA

network of off-price stores of famous international brands

  • Formed a brand image
  • Updated content on social media
  • Developed relationships
    with media and influencers

  • Attracted ambassadors
  • Organized dozens of special projects
    and events
  • Conducted media coverage of the brand's key news events
  • "Family Dinner"
    with Agata Muceniece
  • PR support
    for store openings
  • Integrations
    with regional stylists
  • Familia X The Voice
    "Friendship Day"

RESULTS

  • 600+
    publications about the company in leading fashion, lifestyle, retail, and business media
  • 500+
    influencer tags
Familia

BRAND STORE OPENING
  • TASK
    Organize a vibrant media event to celebrate the brand's store opening, attracting public
    and media attention
  • HOW WE DID IT
    We developed an event concept in line with the brand's DNA: from concept to implementation.

    We formed a pool of relevant media, influencers, and friends of the brand, ensuring high-quality coverage of the target audience.

    We created a compelling news story and distributed it through key communications channels.

    We monitored the media outlets, documented the publications, and compiled the final media clipping.
  • RESULTS
    ~2 mln
    social media coverage

    15 mln
    media coverage
TASK

Organize a vibrant media event to celebrate the brand's store opening, attracting public and media attention
HOW WE DID IT

We developed an event concept in line with the brand's DNA:
from concept to implementation.

We formed a pool of relevant media, influencers, and friends of
the brand, ensuring high-quality coverage of the target audience.

We created a compelling news story and distributed it through key communications channels.

We monitored the media outlets, documented the publications,
and compiled the final media clipping.

RESULTS


~2 mln
social media coverage


15 mln
media coverage